Case Study: Optimizing Education360's LinkedIn Campaign, Website, Lead Generation + Systems

Client Overview:

Education360 LLC is an education consulting business providing academic and professional support services. At the time of engagement, the business was positioned for growth but lacked the systems and infrastructure needed to support lead generation, follow-up, and operational efficiency.

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They initially engaged Black Women Moguls for a business audit and strategic coaching to assess gaps and clarify next steps. Following the audit, she elected to move forward with implementation support after recognizing that executing the recommendations independently would be difficult without structured systems in place.

Challenge:

 

When Education360 entered the engagement, her primary challenges included.

• No automated systems to support marketing or client intake.
• Manual processes that required her to do everything herself.
• No clear lead sourcing or follow-up strategy.
• Limited visibility into how her website and professional platforms could work together to generate consistent leads.

Solution

Black Women Moguls provided a comprehensive systems-focused solution designed to move the business from manual to structured and scalable.

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Strategic Audit and Planning
• Conducted a deep-dive strategy session to map operations, marketing, team needs, and technology.
• Identified key gaps across systems, lead generation, and follow-up workflows.

 

Systems Setup and Automation
• Email system setup and integration with the website.
• Built a lead list strategy supported by a lead magnet.
• Developed automated nurture sequences to support consistent follow-up.
• Implemented LinkedIn automated messaging to support outbound lead sourcing.
• Provided step-by-step tutorials to ensure sustainability and client confidence.

 

Website Updates and Optimization
• Website design updates to improve usability and clarity.
• SEO enhancements to improve visibility.
• Copywriting updates aligned with the client’s services and growth goals.

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Outcome

• Improved website visibility and clarity.
• Increased inbound leads through aligned systems and messaging.
• Reduced manual workload through automation and structured workflows.
• Greater confidence in her ability to attract and manage leads consistently.

 

Education360 also reported a strong collaborative experience, noting Averri’s responsiveness, clear communication, and ability to tailor solutions to her specific business needs.

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Feedback

“I have loved working with Averri. She is so well-versed in what she does. She listened intently and made sure the work we did together met my business needs. I learned so much as a business owner and am excited about how my revamped website and LinkedIn leads work together to increase awareness and sales.”