Case Study: Write Your Dissertation, Sis.' Marketing Automation + Processes & CRM System

Client Overview

Write Your Dissertation, Sis is a coaching and academic support company founded by Dr. Jamelia Harris. The organization helps Black women navigate the dissertation process through coaching, community, and holistic academic writing support. As the business continued to grow, Dr. Harris wanted her systems, website, and client experience to better reflect the quality of her brand while creating a more seamless path from inquiry to enrollment.

Challenge

As new offers were introduced, prospective clients were experiencing confusion between the membership community and the flagship group coaching program. The website navigation, branding, and user journey needed to be more cohesive, while the client onboarding experience and internal processes needed to align with her evolving services. She also wanted to strengthen her lead generation strategy, improve follow-up communication, and create a more efficient system for managing inquiries and enrolling new clients.

Solution

We refined both the client-facing experience and the internal systems that support the business. This included redesigning key areas of the website to improve navigation, create a cohesive brand experience, and clearly differentiate her offers. We also created a dedicated resources page, developed a new lead magnet, and added strategic calls to action to increase lead generation.

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Behind the scenes, we optimized HoneyBook by cleaning up templates, organizing workflows, updating the onboarding experience, and aligning the platform with her current coaching programs. We also reviewed and improved key business processes to create a more efficient client journey from inquiry through enrollment. To support lead nurturing, we developed a five-email automated sequence that keeps prospective clients engaged while guiding them toward the right offer.

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Outcome

Dr. Harris now has a streamlined business with stronger systems, clearer messaging, and a more intuitive client experience. By improving her website, refining her internal processes, optimizing HoneyBook, and automating lead follow-up, her business is better equipped to attract qualified leads, reduce administrative tasks, and provide a seamless enrollment experience that supports long-term growth.