We all know how crucial marketing is for any business. But sometimes, people often confuse social media as a marketing strategy and miss out on other vital tactics. Imagine building a house without a blueprint. Sounds chaotic, right? The same goes for your marketing plan. A strategy without a plan equals a brand that is all over the place, which confuses your audience. You need a clear, cohesive strategy to position yourself effectively. It's not just about logos and graphics; it's about how you're perceived when you're not in the room.
Today, let's chat about how you can diversify your marketing efforts to build a robust, resilient brand.
1. Own Your Data
First off, let's talk about the elephant in the room—social media. Platforms like Instagram, Facebook, and Twitter can be fantastic for getting your brand out there. But what happens when Instagram crashes (as it sometimes does)? You lose touch with your audience. That's why it's crucial to own your data. Collect emails, build a newsletter, and create a community that you control. Diversifying your marketing tactics, both online and offline, ensures you're not putting all your eggs in one basket.
2. Talk About The Benefits
Now, let's dive into something that often gets overlooked—emphasizing your benefits. What transformational results can you provide your clients or customers? What tangible outcomes will they see as a result of what you offer? This is the foundation of building a marketable brand. People want to know what your product or service will do for them. Spell it out for them. Show them the before-and-after, the success stories, the real-life applications. This builds trust and positions you as an expert in your field.
3. Nurture Your Relationships
Of course the goal of business is to make money. However, you do want to make it simply a transactional experience for your customer which gives the appearance of being overly salesy. Think back to a time in the mall when a salesperson was too pushy trying to get you to come to their stall. Annoying, right? For many customers, you have to build trust over time or demonstrate social proof. Show your audience why you're an expert or without making everything a transactional relationship. Share valuable content and engage with your audience.
Remember, results don't happen overnight. Even with the best plan, it takes time to nurture clients and customers and show them why they should choose you. Be consistent, disciplined, and patient.
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